Paradise Lost Critical Analasis

Paradise Lost Critical Analysis â€Å"Should God create another Eve, and I Another rib afford, yet loss of thee Would never from my heart; no no, I feel The Link of Nature draw me: Flesh of Flesh, Bone of my Bone thou art, and from thy State Mine never shall be parted, bliss or woe. † (9. 911) John Milton believes it is his responsibility to enlighten the world that predestination and free will can exist simultaneously. He uses the very well-known story of Adam and Eve, and elaborates the details to establish the theme of an epic. Adam is caught in a horrible situation between Eve and God.He has been told to not partake of the fruit of the tree of knowledge, but his wife Eve has disobeyed and eaten some of the fruit. Adam’s first thoughts aren’t even to deny the fruit and let Eve fall alone. The thought he goes to is of â€Å"God creating another Eve† (9. 911) and him being depressed with this new woman. She would be a replacement, but the true Eve â€Å" would never from his heart† (9. 913). Adam and Eve’s fall is the center of Milton’s whole argument about predestination and free will. Both people are given a chance to choose what path they will take, and both fall.Adam doesn’t just take the apple and eat because it was placed in front of him; there was a thought process going through his head leading up to his choice of eating the fruit. Eve, â€Å"flesh of flesh, bone of [his] bone† (9. 914) has convinced him to follow to the side of death. There wasn’t even a massive argument between the two: Adam took it on himself and his own thoughts to take the fruit. There is proof in Adam’s knowledge of the different options he has when he states that God can â€Å"create another Eve, and I another rib afford† (9. 911).If free will did not exist there would be only one option Adam could take, but this situation proves that God can know what is going to happen with the tree and Man, but still give him the option to do what he wants, either eating the fruit or avoiding it and following him. When deciding how he will handle this situation lay before him, Adam says explains why Eve is so much more than just his love. She is â€Å"flesh of flesh, Bone of my bone† (9. 913), which causes him to have more of an attachment to her than any modern man can have to another being.This is more than a wife could ever match, and more than any family member could reach. Adam chooses to take part in this sin even though he knows it will cause him to fall from God, because he has been tempted by Eve, the direct embodiment of himself. Up until this point in their relationship, Adam and Eve have been in paradise. This is the first conflict they have reached, and Adam chooses to follow this woman to any extent, through any situation, â€Å"mine never shall be parted, bliss or woe† (9. 916). This decision is made in completely consciousness, without any outside forces acti ng on him.

Elizabeth and Akbar: the Religion of the Ruler

Kenneth Wolfe: â€Å"Elizabeth and Akbar: The Religion of the Ruler† Kenneth Wolfe states that in 1530, the people of the country would follow their rulers religion in order to bring peace. This brought conflict among the country dividing it into states. How important was following your rulers religion? Queen Elizabeth I (1533-1603) and Emperor Abu-ul-Fath Jalal-ud-Din Muhammad Akbar of Muhgal India (1534-1606) answer that question. Elizabeth and Akbar, once in power, were determined to bring peace among their country by being the foundation of their country. They used their militaries to take control. Elizabeth was born Protestant and had several struggles throughout her lifetime; her being a â€Å"bastard† and the deatyhs of her loved ones. Elizabeth invented a â€Å"Religious Settlement† that made England a Protestant country. Elizabeth tried to make a church that was both a doctrine and had appearance of the religions. Queen Elizabeth was able to resist a religious civil war unlike many other countries, and her sister. Elizabeth became fondly remembered through her religious settlements and skills creating loyalty towards her and is remembered by all England’s generations. The Mughal Emperor Akbar also experienced a troubled youth. His tutor taught him â€Å"universal peace† which is what he followed when he came into power. Akbar was a brutal warrior, but also known to be very spiritual. He was known to be â€Å"powerful, magnetic, and inspiring†. After Akbar inherited the Mughal Empire it expanded from all of north and central India which consisted of Muslim and Hindu people. Akbar needed a large army to contain his empire. He was known to be a skilled military leader and married Hindu princesses. He began to end taxing, and enslaving Hindu’s as they made their pilgrimage to the many shrines of India. And in 1564 he stopped taxing all Islamic countries. Akbar’s religion began to change as he began to make pilgrimages to his shrine every year and even built a new capital, Fatephur-Sikri. Akbar ended up having 3 sons, predicted by Shakih Salim and named to first after him. Akbar was deeply religious by nature and experienced a â€Å"ecstasy† during a royal hunt. In 1582 Akbar invented the â€Å"Divine Faith† which made the people dedicate their life and honor to Akbar. Akbar’s leading civil and military appointees are known as mansabdars. They were loyal to the ruler and were assigned revenue. Akbar later divided his empire into 12 large provinces which were lead by a governor. This helped keep order among the Mughal Empire. Akbar’s religious changes and mahzar caused a revolt which he was able to control. He respected the non-Muslims by â€Å"universal peace†. The Mughal Empire lasted long due to the fact that Muslims do not rule over Hindu’s and vice-versa (universal peace). Elizabeth and Akbar were able to retain power by respecting all their countries religions and by bring peace. I would have to agree with Kenneth Wolfe at the fact that Elizabeth and Akbar both retained power by using peace. Although, I believe Elizabeth had contained her country better then Akbar because she did not favor any religion even though she was Protestant. Akbar, although he was Muslim, favored the Hindus. Queen Elizabeth did a better job by containing religious civil wars unlike Akbar who had a revolt. I believe over all that both Elizabeth and Akbar did a great job ruling and bringing religious peace among their country.

Read Ch. 11 and the Resource section in the book Creating Graphics for Essay

Read Ch. 11 and the Resource section in the book Creating Graphics for Learning and Performance - Essay Example The standing out of the information improves leaner selection. Contrast can be used to help the leaner distinguish between information that is important to the one that is less important. Two color schemes are very important in the perception and visual acuity of the learner. The two schemes divide the color wheel in two halves, which are the warm and cool color and the spectral scheme. Colors that are found in the middle of the color spectra are linked to greater acuity. Warm colors are used to make an element even more noticeable. Organization The color chosen should be able to exhibit a hierarchy of importance. Color can be used to suggest a form of ranking. Color can be used to create layers of information resulting in the creation of hierarchy. The dark to sequence or the dull to bright sequence can be used to demonstrate the increase in significance. Integration Colors that are used should enable the learner to view and the bigger picture. Colors can be combined to form a contr ibution to the learner seeing the bigger picture. The choice of colors can be dependent on the color wheel. It provides a scheme of colors that tend to work together. One can be able to work with fewer colors effectively. The choice of colors can be based on inspiration from art. Works of art can be inspirational. The choice of colors can be based on color palettes. The color palettes are found in templates. The color schemes used are artist-created. The schemes should be mastered to enable to fully utilize them. The choice of colors may be based on psychological associations. Colors can evoke responses. The responses are emotional in nature. Colors can be used in accordance to the various colors that are associated to the various human emotions. Briefly, one should choose colors that enables learners identify important information easily and quickly by making such information stand out. The colors chosen should also bring out the main theme of whatever information is being displaye d. The choice of color should be made with the aim of establishing order or hierarchy in the arrangement of information more so in the order of significance to the learner. Should I base decisions on the psychology of color? Psychology of color refers to the physical and emotional impact that colors have. The notion can also be based on the harmony that is assigned to each different color. The psychological aspects are based on different cultural preferences, gender, and age. For example, bright primary colors are preferred by children. Freshness relates to blue and green. Orange associates excitement. More white colors are considered light. Less white colors are considered heavy. Yes, decisions on the color to be used should be based on the psychology of color. The decision also depends on the age group of learners. Adults have different color preferences and meanings as compared to children. Cultural preferences should also be tabled. Different colors have different meanings to di fferent cultures. Colors considered attractive to women convey a different message to men and vice versa. The targeted learner group will hugely influence the decisions. Colors evoke responses that are emotional. Colors create a warm and inviting feeling to the learners. The invited learner will feel more at ease hence enhancing the whole learning process. A bad combination of colors can result to distraction of the learner. Distraction of the learner inhibits performance of the whole learnin

Automotive Industry Analysis Research Paper Example | Topics and Well Written Essays - 2250 words

Automotive Industry Analysis - Research Paper Example Tichy (20-23) describes that the major evolution in the automotive industry is the introduction of the engine. The development was after the discovery of energy carrying means that include new fuels, and steam used in the 1700s. The new fuels in the 1800s included gas and gasoline. Later in 1876, there was the introduction of 4-stroke engine that involves the internal burning of gasoline fuels. In the same year, in Europe and America, there was an establishment of the first motor vehicle. In early 1900, the automobile industry introduced new technologies such as steering wheel and an accelerator. These two facilitated the growth of the industry, as vehicles became easier to operate. In the same years, societal developments occurred in America where they would provide a foundation for the production of automobiles. The government also introduced driver’s licenses and issued them to citizens. They opened many service stations and car sales improved with planned time payments. Ma ny models were introduced in the same year, such as Ford and other designs, where cars assumed another appearance. In the 1910s, societal development, as well as technologies, improved significantly. This facilitated the introduction of new methods of manufacturing and improved business strategies. Choudhury (1) shows that in the US, the roads were safe for users after the introduction of traffic rights and road signs. In 1913, Henry Ford launched his assembly line that facilitated mass production of vehicles, therefore, gaining the economies of scale. The renowned assembly line of Ford had the mass production idea process where they operated through compatible and ordinary parts. The workers making these vehicles started moving to other companies and merged with, for instance, GM that bought Chevrolet. According to Darlington (1), during the 1920s, there were more improvements of social infrastructure, development of various practices, designs and more companies merged with other a utomobile companies, for example, Ford merged with Lincoln and Chrysler later merging with Dodge. The US government and Bureau of Public Roads also introduced a Bill that facilitated completion of various road projects and formulating of national road system policies. There was also development in manufacturing where there were improved practices leading to the accessing of and assembling satisfactory cars according to customers’ needs. The companies that manufacture automobiles, such as Ford, focused upon the production of one type of model while others, such as GM, took on product variety as a new production strategy providing various models. This strategy helped in increasing the market share of the company by about 20 percent reducing the competitors’ market share. In 1930s, the industry saw the development of several brands of vehicles from different companies. The new trend was also felt in consumer preferences where most of them distinguished the European and Am erican markets. Consumers in the US market liked comfortable and large cars while those in Europe preferred smaller and economical cars. In the same years, companies such as GM continued to use their competitive strategy of producing a variety of models and it increased its market share against Ford that was losing customers. During the World War of 1940s,

INTRODUCTION TO EDUCATIONAL AND SOCIAL RESEARCH Essay - 2

INTRODUCTION TO EDUCATIONAL AND SOCIAL RESEARCH - Essay Example It involves two paradigms, rationalistic and naturalistic, in which the reflections of student teachers are compared through the Utrecht study and Trondheim study. Interactions between communicating persons – student teacher, teacher educator, and researcher -are the one creating â€Å"voices†. The researchers are part of the story they are telling. The researchers’ interpretation is the true voice of the refection in the study. The shift from a rationalistic perspective towards a more naturalistic one is mirrored in the Trondheim study. The direction of Admiraal and Wubbels’ (2012) study to take on a storytelling method from the traditional research methods is congruent to its purpose and nature, being focused on comparing two research approaches of reflective practice of two different modes of tele-guidance. This comparison is seen herein as an essential stance in order for the study to provide a clear view of the methodologies and approaches used. The position of the study is highlighted in the fact that it resulted in two different reports on student teachers’ reflective stances despite the fact that they share some perspectives on educational practices and reflections. Admiraal and Wubbels have emphasised that the different analyses and results are where the differences in beliefs in the Utrecht and Trondheim studies lie, apparently to see any alternatives to viewing the same phenomenon through two different lenses. One may infer that this direction of the studies seeks to adopt replicability and does so by employing mixed methods and qualitative method respectively, called ‘convergence’ by Gorard and Taylor (2004, p. 45). However, the production of two substantially different results in the Utrecht and Trondheim studies may surmise not having to produce such replication, as pointed out by Gorard and Taylor. It is clear that the Utrecht and Trondheim studies are in fact focused on adopting two different paradigms to seeing the two student

Philosophy 100 (4) Essay Example | Topics and Well Written Essays - 1000 words

Philosophy 100 (4) - Essay Example His theory is contrary to the idea that there is some sort of underlying matter that is responsible for that which we experience. The type of thought that Descartes exemplified stated that we experience things through our senses, and while we might not be able to directly experience the matter that is responsible for being perceived by our senses, we know that it is there because we are in fact able to experience these senses. We know it is there because we perceive that it is there through the experience of our senses, but in the end we can only ever know it is there because of our senses because we have no way of directly experiencing matter. Berkeley’s ideas are so contrary to what a person might initially think because he wants to put our own existence as being dependent upon things that don’t have any direct effect on a person. To think about it as a solid example, Berkeley would state that the person who is walking down the street and is perceiving themselves as existing owes nothing to their own perception of themselves walking down the street and everything to the random person who sees the initial person walking down the street who is perceiving this happening. In other words, reality is not based in one’s own mind but in the minds of everyone else. While a person does not contribute to their own existence by merely being able to perceive their own existence, they are able to contribute to other people’s existence by perceiving other people. However, why is it exactly that a person can do this for another person while being incapable of doing it for themselves? We can observe the reacti ons we have upon other objects when we act upon them. Of course, this begs the question as to how a person continues to exist without being in the presence of other people constantly, but Berkeley uses this trouble in his logic to introduce the idea of God. In order to get to his point that existence depends upon being

Origins of the idea of american Exceptionalismin history. and give Essay

Origins of the idea of american Exceptionalismin history. and give many examples from the book uncle tom's cabin(first publ - Essay Example Throughout the history of the nation, the country experienced unique historical occurrences, which sustained the concept of exceptionalism as most of the historical occurrences different from those that had taken place elsewhere in the world. Based on the analysis of such historical occurrences and a reflection of the novel Uncle Sam’s cabin, the essay below analyses the development and the use of the concept. Among such historical occurrences was the American Revolution, while historians have referred to the conflict in the first half of the 18th century as a revolution, the war was merely a nationalist movement seeking independence from the colonial masters. In a unique development and being the first of its kind, thirteen American colonies in the North concerted their effort to oppose the British colony thus push for self-rule. The thirteen states rejected the use of the legislations from the English parliament thus setting stage for one of the greatest wars in the history of the United States. In its uniqueness, the American Revolution became some of the forces beyond the formation of the United States. In their show of unity, the thirteen states joined together thus pooled their resources to form one of the greatest resistance in the world thus showing the power of unity. Some other historians on the other hand have sought to validate the resistance movement as an actual revolution; the war portrayed certain features that qualify it as a rebellion. The resistance against the British colonization of the land required great planning especially given the fact that it united thirteen expansive states. Just as many other revolutions elsewhere in the world, the American Revolution sought to introduce a change in regime. It was a great rebellion whose key objective was to topple the colonial government thus earns the thirteen regions in the north their independence. The resistance from the North compelled the government of England to send its troop to the land thus beginning on of the largest military inversion in the world. However, in their strong resolve and spirit of nationalism, the leaders of the revolution used their knowledge of their land to their advantage thus outsmarting the British soldiers thus sending he wave of the resistance to other parts of America such as the south. The other exceptional development in the American history was the American colony in Massachusetts. The expansive region exhibited cosmopolitan structure since it habited both the natives and the colonialists. While the colonialists strived to amass as much wealth from the country’s expansive resources, the locals exhibited resistance from the initial stages of the entry of the colonialists. However, their plan was to integrate with the colonialists and conduct their business alongside the colonialists thus learn their ways and formulate a massive resistance an occurrence that began the American Revolution. In the novel, the author portrays a cl ose relationship between the natives and the colonialists. The growth of the slave trade would revolutionize the economy of the world, the locals thus appreciated the trade and often invested in slave trade often purchasing the slaves from the slave markets all over Africa and selling them to the settlers. The treatment of the African American slaves in the country however became the longest American holocaust. The country abandoned Marxist theories and developed a liberal

Existentialist view on human nature Essay Example | Topics and Well Written Essays - 2000 words

Existentialist view on human nature - Essay Example For thousands of years, people have debated whether God exists, and most conclude that it cannot be proven. Karl Barth asserts that God â€Å"rules unconditionally and irresistibly in all occurrences. Nature is God’s servant, the instrument of his purposes. God controls, orders, and determines, for ‘nothing can be done except the will of God†. Aquinas argued that â€Å"God is impassible, unaffected by the world. Since God knows all events in advance and controls every detail, divine knowledge is unchanging and in, God there is no element of responsiveness†. In this context, an analysis of opinions expressed by different philosophers is paramount in understanding the analogy of self and being, and it is postulated that the correct answer lies in the area of abstract philosophy and the metaphysical. Existentialism is a philosophy that emphasizes the uniqueness and isolation of the individual experience in a hostile or indifferent universe, regards human exist ence as unexplainable, and stresses freedom of choice and responsibility for the consequences of one’s acts. Danish religious philosopher Soren Aabye Kierkegaard is considered as the founder of existentialism and is remembered for his critique of the systematic rational philosophy of Hegel on the ground that actual life cannot be contained within an abstract conceptual system. Kierkegaard rejected collective thinking, and insisted on the importance of the individuals and resisted the features of Hegel's tendency to mediate all oppositions and to hold out the prospect of complete understanding of god. Hegel maintained that true understanding can only be attained if one has a comprehension of 'The Absolute', and for Hegel the whole of human history and intellect constitutes a progressive self-realization of this Absolute spirit that takes place through 'dialectic.' (Stevenson, 1987, p.54). He believed that to an extent the mind has not completed its journey toward the absolute, the individual experience alienation, and a strong sense of awareness is essential to accomplish this goal. Hegel's emphasis on self-awareness in establishing self-realization is strongly reflected in existential philosophy. Marx also adopted the concept of alienation into his thinking, but maintained that such self-estrangement is a product of economic and social factors, and not of a metaphysical relationship. Rene Descartes assumed a dichotomy between thinking substance and extended substance, the ghost in the machine, and faced the problem of how we can have valid knowledge of objects if the only basis for knowledge is intuitive individual self-consciousness. Martin Heidegger believed that the individual and the world are inseparable, and postulated that 'to be' involves existing, and existing involves constant and dynamic change. Although one has no choice regarding some of the circumstances he lives in, these factors determine the context in which one exercises one's freedom and defines his/her existence. The position of the German philosopher Immanuel Kant, that the physical world did not transcend consciousness, or of objective or absolute idealism, that the world was an aspect of an absolute min d, has

Court Procedures 1 Essay Example | Topics and Well Written Essays - 1000 words

Court Procedures 1 - Essay Example Unjustified questioning and searches were common and caused tension in the pre-revolutionary America. Not every arrest, annexation or search should be made pursuant to a legitimately effected warrant. The Supreme Court specifies that police might conduct searches or arrests without necessarily producing a warrant so long as the circumstances justifies and/or necessitates such seizures or arrests (exigent circumstance). Consequently, felonies and searches incident to legalized arrest are excluded from the 4th amendment. In a legal proceeding, equity between the victim and the offender and the rule of law must be upheld. The present form of jurisprudence exists to inform about imperative aspects in criminal justice including their rights, responsibilities and trial forms such as trial by compurgation and trial by battle. Commonly, police officers must produce a warrant of arrest when arresting a suspect and prosecution action follows unless the charge(s) against the individual are dismissed. The Miranda requires that the police inform a person in custody of their right to remain silent during a criminal proceeding and inform them that anything said might be used as evidence against them in a court. The chapter presents the case of North v. Russell where the supreme court upheld a layperson’s decision to sentence North to 30 days imprisonment for drunk driving. It considered that the layperson was justified to preside over the case due to inaccessibility of higher courts. Chapter 2 explores the rights, responsibilities and rules governing the use of engine-powered machines and roads. It specifies the occasions under which the police are authorized to conduct an arrest or seizure of a vehicle and its occupants. A pat down is legitimate at a police station if an officer suspects that the suspect is armed, the automobile is an instrumentality of the time, the recent occupant of the vehicle is

9.1 Coursework Example | Topics and Well Written Essays - 250 words

9.1 - Coursework Example Historical paintings are mostly affiliated with antique culture, religion, political practices and modes of leadership in the ancient society. In this case, the collector is a political person as he or she has a collection of famous ancient political leaders. The portraits also include a painting that shows slavery and a collection of ancient currency together with sea ornaments. This aspect presents the collectors love for trade. Therefore, the collector is also an economist who has a passion for culture and the ancient mode of trade. The collector is religious as he or she has a collection of ancient religious art that shows the birth of Christ and how he was presented to the Jewish society. Ancient portraits are considered to be prestigious and expensive to acquire. Due to this notion, ancient portraits have impacted to the development in value of the new art. Many painters are motivated by the value of their work as modern art is not only a form of expression but also a source of income. The advancement in technology has led to the introduction of new technique, material and modes of painting (Tonge 72). The use of modern painting machines such as Perspex and timers on canvas have made painting easier and practical thus the technique can be learned unlike in the ancient art where painting was confined to the talented people. In this case, the new art is more clear and comprehensible compared to ancient art (Tonge 77). Modern art is advanced as it reflects on the artist’s perspectives and expressions unlike the ancient art which was conformed and impressionable to specific

Summer of the Gods Essay Example for Free

Summer of the Gods Essay The Butler Act refers to the law prohibiting teachers in Tennessee to teach their students, theories that purport to go against the creation theory as found in the bible. It prohibits teaching of any theory that would allude to the notion that man has gradually evolved from a lower primate. This law passed in January 1925. The passing of this law sparked a lot of controversy pitting more than half of the Christians living in the state of Tennessee against political and civil rights activists. The American Civil Liberties Union (ACLU) had been vehemently opposed to this act and vowed to offer its services in defense of any teachers accused of violating the Butler Act. It is in the bid to accomplish this that ACLU and other civil rights activists placed an advert seeking for a volunteer teacher. John Scopes responded and volunteered to test the act. A case was built out of this on the belief that Scopes had indeed taught against the creation theory to his student in Clark County High School. Scopes with the help of the civil right movements deliberately incriminated himself in the greater mission of bringing to the public limelight the unfairness of this act and how it was a grave violation of a teacher’s freedom. The trial that would follow would see the meeting of great legal minds. One of this was Clarence Darrow,a self proclaimed atheist and William Jennings Bryan, assisting the prosecution at the request of the World Christian Fundamental Association. A look at this trial indicates that Scopes was just being used as pawn in what had become an ideological turf of war as demonstrated by the sort of the high profile personalities it attracted. William Jennings Bryan had been alleged to have been instrumental on drafting the Butler Act in the belief that citizens should have a say in what was taught in schools. Clarence volunteered to join the defense to further use it as a forum to propagate his beliefs and attack the basis of Butler Act especially the foundation of Christian beliefs. The American Civil Liberties Union on the hand was seeking to mount its opposition and challenge the constitutionality of the Butler Act. (Carson 91) Clarence Darrow was highly agonistic and used this trial to attack the fundamental Christians. It is to be noted that the main aim of the trial as projected by ACLU was to defend Scopes by invalidating the Butler Act. However, Clarence Darrow would go ahead and take it to a level where he sought to invalidate Christian teachings, a radical shift and diversion from ACLU key intention. Darrow’s argument in courts and his cross examination of William Jennings Bryan was supposed to be a clear illustration of his stand. In this cross examination and the argument regarding whether the Jonah was swallowed by a big fish or by a whale was supposed to invalidate the bible and hence attack the very foundation of Christianity, diminishing its importance and hence the Creation theory. This trial, as Carson says, was important not only to Darrow and ACLU but even to the rest of the Americans. It sought to embody the characteristically American struggle between liberty and majoritarian democracy (265). Darrow had an intention of throwing a spanner in the already turbulent debate that had dominated the public domain for long; science and religion. The stand of ACLU was that the Butler act was inappropriate and unconstitutional, it impeded on teachers independence and freedom of imparting knowledge to the students. They agreed that teaching of evolution theory did not in any way contradict the teachings in the bible but rather was merely giving a science perspective of the origin of man to students (Carson 89). Darrow’s cross examination of Bryan was meant to cast a doubt to Bryan’s convictions in the biblical teachings. Bryan was fronting an argument that Butler Act was but a well meaning effort by the legislature to have a say in the curriculum that students were exposed to. Clarence Darrow was maintaining that the arguments given by the prosecution were invalid. He saw the Butler Act as an unconstitutional strategy by the legislature to promote the views of one religious group over others. Butler Act had outlawed any teaching that was contrary to the biblical teachings. The Scopes trial brought a lot of attention to the issues of evolution and biblical teachings. It is this trial that would ignite and spark a far reaching debate wishing to delink religious views from science. The defense was trying to argue that Scopes was trying to teach the various perspectives of the origin of man and not seeking to contradict biblical teachings. It was been by Christian fundamentalists as a wider war on culture. Teaching of evolution theory was seen as way of putting into disrepute the biblical teachings. Most religious groups have come to note that this debate is inevitable and have demanded that evolution theory be taught as one of the many theories of the origin of mankind but not be taught as a scientific fact. Works cited Edward J. Larson. Summer for the Gods: The Scopes Trial and America’s Continuing Debate over Science and Religion. Basic Books New York, NY, 1997, 99-269

Company background and overview of Coca Cola

Company background and overview of Coca Cola Coca-Cola is one of the world famous and largest brands in beverages industry. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component in Coca-Cola Company which account for about 78% of the total volume sold in the 2008. The company has over 3000 beverages products and has about 500 brands in its portfolio these includes Coca-Cola/Diet Coke family, Coca-cola enterprise (CCE) wide range of carbonates includes Fanta, Lilt, Sprite and PowerAde, plus the Schweppes brand in the UK according to keynote report. The Coca-Cola brand has been adopted the strategy of global marketing. They are considering the whole world as single market place and uniform marketing strategy was being used Coca-cola for many years, but now the trend is changing and different marketing campaigns are being designed for different regions of the world. . Business decisions are made on a domestic basis to fit in with the culture and needs of the domestic community. In 1919 Coca-Cola decided it was time to go global. The Coca-Cola Company decided to take its operations beyond national boundaries and marketing research was started in central America, china and many other countries of the world. Because of successful and efficient marketing research Coca-cola was able to produce globally in different regions of the world Coca cola in UK The carbonate market in the UK is dominated by relatively few companies. These are, In the main, subsidiaries of global conglomerates such as the coca cola company and Pepsi CO. Indeed, Coca-Cola, BSD and own label alone account for well over two thirds of the carbonates market volume in the UK.The purpose sale of BSD, In which PepsiCo already has a 10% share, is likely to make one of the these groups even stronger in the UK market. Coca -Cola Companys major brand in the UK and in the world is coke or simply Coca-Cola. Other major brands of the Coca-Cola Company in the UK portfolio include Diet Coca-Cola, Cherry CoCa-Cola,Fanta,Lilt,Sprite,Dr Pepper and Schweppes.Dr Pepper,Wich has been on sale in the UK since 1982,is reported to most popular among the younger and teenagers in the UK. The companys operations in the UK are divided between CCE and Coca-Cola Great Britain (CCGB). CCE is the manufacturer and distributor, whereas CCGB owns the brands and is responsible for marketing. The companys beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca- Colas diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. Coca cola in Nepal Coca-Cola was first introduced into Nepal in 1973, when it was imported from India, but local production would only begin in 1979, with the establishment of Bottlers Nepal Limited (BNL). Coca-Cola Sabco acquired bottling rights from The Coca-Cola Company for Nepal in 2004. BNL, which has plants in the capital Kathmandu and Bharatpur, is the only bottler of Coca-Cola products in Nepal. The Marketing, Sales and Distribution strategy for BNL is titled Refresh the Marketplace and includes a robust Consumer Response System to address any consumer concerns, ideas and suggestions. BNL is also committed to strengthening the community through various programmes, particularly in the health sector, as the country has the lowest per capita public health expenditure in the world. In association with the local community, BNL assists by supporting a Free Health Check-up Clinic at Bharatpur. The Nepalese enjoy Coca-Cola, Fanta and Sprite Advertisement   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  If we look on advertising perspective of Coca-cola, advertising has created a demand for Coca-Cola worldwide. However, advertising has to be in line with the domestic culture. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems. COCA COLA ADVERTISMENT Add 1 Bottlers Nepal and Bottlers Nepal (Tarai) on lat week announced the launch of their summer promotion campaign Coca-Cola Football Maha Utsab targeting soccer fans across the country. . According to Bottlers Nepal, consumers need to purchase Coca-Cola, Fanta or Sprite and SMS the 10-digit unique code under the bottles crown to 4477. The scheme is applicable to all 200 ml and 250 ml returnable glass bottles or all sizes of PET bottles from April 1 to May 31, 2010. During the scheme period, consumers will also get a chance to win attractive Coca-Cola t-shirts, caps and free drinks, said Pranaya Sthapit, country marketing manager of Bottlers Nepal. Coca Cola Advertisement in Rural Area of Nepal Coca Cola Advertisement in Rural Area of Nepal, Wikimedia Commons Figure: 1.1 Market Segmentation in Nepal : The supplier driven Nepalese market generally practiced mass marketing approach with product variations in the past. The socio-economic changes and developments in transport and communication system have made Nepalese marketers conscious of market segmentation. The marketing strategies of global organizations like Coca Cola, Pepsi, Nepal Lever and Standard Chartered Bank have reinforced this consciousness. The following points describe the practices of market segmentation in Nepal. 1: Non-systematic: Segmentation is generally not based on systematic market research. Past experiences, hunches of management and competitors strategy have influenced segmentation. 2: Variables for Segmentation: The variables mostly used for consumer market segmentation are: Geographic Demographic Psychographic Behavioural 3: Lack of Information: Nepalese marketers lack comprehensive information about consumer characteristics. They tend to regard marketing research as a wasteful cost. This has constrained the effective evaluation of market segments in terms of their attractiveness and appropriateness. Risks are not properly assessed. 4: Government Policies: Government policies in Nepal are not very supprotive of marketing. They do not regard businessmen as partners for development. Restrictions of movement of goods and controls have discouraged market segmentation. 5: Lack of Ethical Considerations: Environmental and welfare considerations are generally disregarded for market segmentation in Nepal. The above points clearly indicate that the concept of market segmentation is at an initial stage in Nepal. However, the importance of market segmentation is likely to increase in the years to come Positioning Positioning is the process of creating, the image the product holds in the mind of Consumers, relating to competing products. Coca cola and Pepsi both make soft drinks, Pepsi may try to compete but they will still be seen as down market from coke. coke has been positioned based on the process of positioning by direct comparison And have positioned d their products to benefit their target markets. Most people Create an image of a product by comparing it to another product, thus evident Through the famous battles between Coca-cola and Pepsi products. Product life cycle: When referring to each and every product or service ever placed before the consumer i.e. in the long term all the existing products and services are dead. For e.g.:- Replacement of Ford Cortina ( a highly successful car) by Ford Sierra, the replacement of sierra by the Ford Mondeo and the replacement of the old Mondeo by the new Mondeo in 2001. So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle. To be able to market its product properly, a business must be aware of the product life cycle of its product. The standard product life cycle tends to have five phases: Development, Introduction, Growth, Maturity and Decline. Coca-Cola is currently in the maturity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers. Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. In foreign markets the product life cycle is in more of a growth trend Cokes advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic Cola Wars. Insert the picture of the product lifecycle. Future financial objective In uk Coca-Cola Enterprises, the worlds largest bottler of Coca-Cola products which will soon be focused purely on some of the largest but also most mature soft drinks markets in Western Europe, is optimistic about the long-term growth prospects for this territory. The group aims to achieve in currency neutral terms: revenue growth of 4% to 6%; operating income growth of 6% to 8%; earnings per share growth in a high single-digit range; and return on invested capital improvement of 20 basis points or more per year. These metrics reflect the solid growth opportunity that lies ahead in Europe, says John Brock, chairman and chief executive of Coca-Cola Enterprises. They exceed our current long-term objectives. We are committed to these financial objectives, and in turn, to creating real value for our shareowners, our customers, and our employees. Financial Market share of coca cola in uk. Coca-Cola has reported strong second-quarter profits, beating market expectations, thanks to rising international sales. Total profits were $2.37bn ( £1.56bn), up 16% from a year ago and narrowly above forecasts of $2.3bn. The beverage makers share price jumped 2.3% in the first 15 minutes of New York trading. Revenues were up 4.8% to $8.67bn, thanks to rapid sales growth in Latin America, Africa and parts of Asia. Among the best growth markets were Brazil, where sales volumes were up 13%, and India, up 22% since last year. The producer of Fanta, Sprite and Vitamin Water also reported a pick-up in growth albeit at a more sedate 2% pace in its home market of North America. In Europe, however, sales were down 1 http://www.bbc.co.uk/news/business-10716077, 21 July 2010 Last updated at 15:42 Competitors Analysis Coca-Cola Enterprise is the UK subsidiary for the Coca-Cola Company. In 2008 UK carbonate was valued about  £6billin; with which Coca-Cola (GB) hold about 60% value in both retail and on-trade. Britvic soft drink which is UK subsidiaries of PepsiCo and is the main competitor was second place in terms of market shares of 15% retail sales according to mintel. PepsiCos flagship brands in soft drinks are Pepsi, Pepsi Max, Diet Pepsi, Gatorade and Mountain Dew, and the company also owns Tropicana and Dole, the worlds leaders in fruit juice. GlaxoSmithKline PLC, a giant in healthcare products, is the UK third largest carbonate drink and is also on a different scale from most drinks companies. The company specialised in medicines and oral care, as well as three famous drinks brands: Lucozade, Ribena and Horlicks. CCE, had a turnover of  £1.43bn in the year ending 31st December 2006, up 2.4% on the previous year whereas For the year ending 30th September 2007, Britvic PLC recorded total branded revenues of  £716.3m, up by 5.7% on 2006. According to John Sicher of Beverage Digest (2009), Coca-Cola was the number one brand with around 42.7% in 2008. PepsiCo was second, with 30.8%, however these market shares for both Coca-Cola and PepsiCo have slightly decreased from 2007 to 2008. Coca-Colas volume has also decreased 1.0% since 2007, whereas PepsiCos volume has increased 0.3%. Strong growth of Coke range in the UK is probably due to the introduction of coke zero and Diet coke product. Coke Zero is the most significant of KOs new innovations. This beverage is marketed as a calorie-free version of Coca-Cola Classic, omitting the diet label in an attempt to appeal to new demographics. This brand alone accounted for nearly one third of all 2006 growth for beverages bearing the Coca-Cola trademark. http://ivythesis.typepad.com/term_paper_topics/2009/08/strategic-analysis-coca-cola.html RECOMMENDATIONS After completing our project we have concluded some recommendation for the coca cola company, which are following. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola Company should try to emphasis more on providing their infrastructure in the market to facilitate their customers. à ¢Ã¢â€š ¬Ã‚ ¢According to the survey, conducted by the international firm Pakistani people like little bit sweeter cola drink. So for this coca cola company should produce their product according to the local demand. à ¢Ã¢â€š ¬Ã‚ ¢Marketing team should try to increase the availability of Coke in rural areas. à ¢Ã¢â€š ¬Ã‚ ¢They should also focus the old people. à ¢Ã¢â€š ¬Ã‚ ¢Now young generation has a trend to drink a coke 2 regular bottles at same time, so providing more satisfaction to them company should introduce  ½ liter disposable bottle. Coac- Cola Market Share The UKs Top 10 Soft Drinks by take-home sales value in 2009. Coca-Cola. Lucozade (GlaxoSmithKline). Robinsons (Britvic). Pepsi (Britvic). Tropicana (PepsiCo)   Red Bull. Ribena (Glaxo SmithKline). Schweppes (Coca-Cola). Actimel (Danone). Volvic (Danone Source: Nestle Worldwide The Top 10 Soft Drinks Companies in 2009 by market share. Coca-Cola ( bottling partners) PepsiCo ( bottling partners). Nestle. Suntory. Dr Pepper Snapple. Red Bull. Danone. Kirin. Asahi Breweries. Ito En. Coca-cola is number one for the 11th year http://www.financenews.co.uk/uncategorized/coca-cola-still-on-top-of-the-world/ (note;i need to search and type on this id) For 11 straight years, Coca-Cola has retained its spot as No 1 in Interbrands annual ranking of the 100 Best Global Brands followed by IBM, Microsoft, Google and GE. The 2010 report estimates the Coca-Cola brand value at $70.5 billion, up by two per cent since 2009, said the Interbrand that uses a combination of analysts projections, company financial documents and its own qualitative and quantitative analysis to arrive at a net present value. Top 5 Global brands in 2010 Rank Company Brand Value 1 Coca-Cola $70.452m 2 IBM $64,727m 3 Microsoft $60,895m 4 Google $43,557m 5 GE $42,808m The Himalaya Times ,Added At:   2011-02-14 12:18 AM The market share of Coca Cola and its rival Pepsi might be 50-50 in many parts of the world but when it comes to Nepal, the market share structure would be 3:1. The factor which needs to be credited for this data of Coca Colas market share cannot be determined that easily. As far as I know, the factors could be, the management and the quality it has maintained. The company with the largest paper work in Nepal had Bottlers Nepal, the sole distributor for Coke in the second spot. This also proves that the management is good and the quality maintenance needs no description at all. There were ups and downs in Coke. A couple of years or so, the workers went on for a strike all over Nepal in Bottlers Company resulting the distribution and production into halt. To worsen this case, this halt was in existence in the peak season which was finally solved. The year 2008 could be different and nothing is predictable. The number one spot could be snatched by Microsoft in this present age of information technology. If only Coca Cola could come up with some beverage for chilling cold with the same brand, who knows they might still be at the number one spot for the next ten years or so. Friday, January 11, 2008 | The carbonate market in the UK is dominated by relatively few companies. These are, In the main, subsidiaries of global conglomerates such as the coca cola company and Pepsi CO.Indeed, Coca-Cola, BSD and own label alone account for well over two thirds of the carbonates market volume in the UK.The purpose sale of BSD, In which PepsiCo already has a 10% share, is likely to make one of the these groups even stronger in the UK market. Financial objectives On September 7, 2010, CCE announced updated long-term financial objectives, including the following: Revenue growth of 4 percent to 6 percent; Operating income growth of 6 percent to 8 percent; Earnings per share growth in a high single-digit range; and Return on invested capital improvement of 20 basis points or more per year. Coca cola market share by area Area NORTH AMERICA LATIN AMERICA EUROPE MIDDLE EAST ASIA AFRICA Volume 30% 25% 22% 17% 6% RANKING 1 2 3 4 5 Figure: 2 Sources: Business plan on coca-cola 8/8/2010 MARKETING STRATEGY Our local marketing strategy enables Coke to listen to all the voices around the world asking for beverages that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether youre a student in the United States enjoying a refreshing Coca- Cola, a woman in Italy taking a tea break, a child in Peru asking for a juice drink, or a couple in Korea buying bottled water after a run together, were there for you. We are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, wellness, and diversity. Coke strives to be a good neighbor, consistently shaping our business decisions to improve the quality of life in the communities in which we do business. Its a special thing to have billions of friends around the world, and we never forget it. Processes of Communication in a coca-cola The process of communication would be as follows: Message conceived decision made to send message and reasons why. Message encoded information for notice and what sort of layout is going to be used etc. Communications medium selected communication method selected, in this case notice. Message decoded language and knowledge used to send out the right message. Message interpreted meaning of notice, recipients view. Feedback supplied feedback supplied to sender e.g. opinions, response etc. Sample of communication process of coca-cola N N Massage . Feedback Figure: Schramm (1955) Note:Communication process copy from book http://books.google.co.uk/books?id=KKp3Hg5vmVsCpg=PA276dq=marketing+communication+theory+/coca+colahl=enei=69phTZj6G9HssgbEqKC2CAsa=Xoi=book_resultct=resultresnum=3ved=0CD4Q6AEwAjgK#v=onepageq=marketing%20communication%20theory%20%2Fcoca%20colaf=false Coca-Cola market share and sub product in Nepal Bottlers Nepal said it is planning to invest $10m in the next three years to expand its bottling operations and launch a brand of mineral water for the market. The bottler of Coca-Cola in Nepal will use the funds to modernise its bottling plants in Kathmandu and Bharatpur. The company, which posted a 20% growth in 2009, said it will start manufacturing the Kinley brand of mineral water following standards prescribed by the World Health Organization (WHO). Coca-Cola Sabco, one of Coca-Cola Companys bottling partners, has invested about $45m in the last five years, and annually produces one million bottles of carbonated soft drinks. Coca-Cola has a 67.8% market share in Nepals carbonated soft drinks business, according to global marketing research firm ACNielsen.

The Scope Of Study And Limitation Construction Essay

The Scope Of Study And Limitation Construction Essay The topic for this dissertation is a study on the construction wastes minimization in Malaysia Construction Industry. Nowadays, construction and demolition waste that produced in the site is increasing and becoming larger portion of the waste disposed in Malaysia landfill. This research is selected and carried out mainly due to the waste materials from site have been largely generated and most of the Construction Industries in Malaysia have not been practising by using 4Rs Concept to minimize the waste on site. This is might cause serious impact to the environment. The construction waste has generated a significant amount of waste to the earth that causes major impact on the global. Therefore, solutions have to be implemented to minimizing the construction waste to reduce the impact of the environment. Rising disposal costs and reduction in number of landfills create a need to search for alternatives to reduce, reuse, recycle and replace of construction waste being generated. Under this assertion, implementation of construction waste management can be one of the apparent solutions for the industry to minimize waste and waste disposal, ultimately reducing costs incurred during the process and contributing to the global Environmental-friendly movement (Bon-Gang Hwang, 2010). The construction waste will increase from time to time in during the development of very large projects especially located in Town area. Thus, the necessity of finding appropriate solution to reduce the potential of construction waste been generated. Nowadays the waste management is not an option anymore but necessary. It must be seriously concerns and implement a useful tool to minimize the construction waste on site. Therefore, Reused and Recycle has been known as one of the best solution to recycle the waste materials into recycled contents and turn into usable materials. Sadly though, our national domestic recycling rate still excurse around a mere five percent (Bernama, 2006). Currently in Malaysia, it is still not much of the construction industry practice of 4Rs Concept. Thus, implementing of 4Rs Concept is one of the methods to solve the material waste to minimize the waste. According to Yusoff (2010) has apparently stated that wastages affect not only to the environment but also incur extra costs. In Malaysia, there is a huge potential in reuse and recycle of construction waste into alternative materials that is usable in Malaysian Construction industry if implement correctly. This will hopefully bring about construction resurgence (Yusoff, 2010). In many of the developed countries have started to implement reuse and recycle of the construction materials aggressively. The construction wastes affect not only the environment but also incurred extra cost has been spent on the new material. This is mainly due to maybe the un-used material on site has been damaged and additional cost need to reorder the material. Therefore, there is a need of implementing a good material storage to avoid damaging the material. Other than that, the method of reuse and recycle of waste has been largely used on other developed counties. This means that there are has the huge potential in reuse and recycle of waste material on site in Malaysia. Thurs, implementing 4Rs Concept to reduce the extra cost incur on the unnecessary materials and also reuse and recycle of construction waste in the Malaysian construction industry. This will hopefully minimize the construction waste from being largely generated on site. Problem Statement It is obviously that most of the construction industries may produce or generate a tremendous amount of debris and also solid waste from sites. These debris and solid waste will leave onto the sites for decades or just dump into the sea that may cause to water pollution not just to our country but also damaging the world. In order to allow construction waste to be minimized, it is either by managing the material properly such as provide a good housekeeping, provide proper material storage and so on or using 4Rs Concept such as reduce, reuse, recycle and replace of material waste on site. Most of the constructions industries generate lots of debris that can be totally cease because in every construction industry during activities in on going, there will be waste occurred no matter what method used to prevent it. It is depend on how the project management reduce the waste to the minimal. In Malaysia, majority of the construction industry do not take advantages or practise of using reuse and recycle method and at the end the material abandon on the construction site. Consequently, this will cause increasing of burden on landfill loading and operation on site. Thurs, it is time for Malaysia to start to manage the material properly and also practise using recycle and reused to minimize the material waste on site. Therefore, it is advisable to all construction industries in Malaysia should start to practise 4Rs Concepts in order to minimize the construction waste. Research Goals Project Aim The aim of this dissertation is mainly to carry out study regarding to minimize the construction waste in the construction industry. The Malaysian construction industry should implement several methods to minimize the construction waste material such as provide proper management for the material, reuse and recycle method and so on. Therefore, all the solution should be implementing in all construction industry in order to achieve the aims of this study. Objectives of Project To identify the types of waste that can be used to reuse or recycle in construction industry. To analyse the benefits of construction waste minimization in construction industry. To give out recommendation on how to overcome the construction waste problem in construction industry. Key Questions What are the types of waste that can be used to reuse and recycle in construction industry? What benefits can the construction waste minimization contribute to the construction industry? Which types of method can be implemented to overcome the construction waste problem in construction industry? Background of Study Nowadays many constructions industries around the world have produced a tremendous amount of waste into this world. Many of the waste produced from the constructions site has been dump on all over the places and it will increase from time to time relatively with development of rural and urban areas if construction industries did not managed them properly. Therefore, construction waste management plays an important role to minimize or control the amount of waste that produce from the construction site. The Malaysian construction industry has now mainly concerns regarding to the amount of construction waste generated in Malaysia. In many of the developed countries have been using reuse and recycle of construction waste. Therefore, reuse and recycle have been recognised as one of the most workable strategy to control and minimize the waste on site. In most of projects, more than half of the construction wastes are recyclable materials. There are several authors have been highlighted strategies for waste minimization. One of the strategies that find repeated mention in the literature is the strategy referred to as 3Rs reduce, reuse, recycle. (Shekdar, 2008; Wang et al., 2008; Kibert and Languell, 2000;Teo and Loosemore, 2001). Therefore, there is a good opportunity to implementing 4Rs concept rather than 3Rs. This is mainly due to the 4Rs Concept is a better and workable strategy that can be used to control and minimize the construction waste. Scope of Study and Limitation This research is mainly focusing on the construction wastes minimization in Malaysian construction industry. In this research, a case study of construction wastes minimization in Malaysian construction industry which mainly focusing on cities or town area such as Kuala Lumpur. Firstly, this research is carry out to ensure whether that the practise of reuse and recycle waste has been implemented in Malaysian construction industries. Besides that, to investigate the current trend of the waste management in Malaysian construction industry in order to find out the waste minimization method that provides smooth flow of process. Secondly, this research is carrying out by questionnaires to the relevant respondents that have the skills and knowledge regarding to the research topic. Not all respondents has the knowledge that can contribute to the research topic due to not many respondents had the experience and knowledge regarding to the construction waste minimization. The targets of the respondents are mainly focus on who have the experiences and knowledge regarding to the construction waste minimization in Kuala Lumpur such as contractors, specialists, professionals, project manager, etc. Contribution of the study First of all, this research is carried out due to various reasons. The main reason of this research is to reduce the cost of construction material and disposal. Due to this reason less waste will be generated means that a reduced quantity of materials will be purchased and less waste taken to landfill will reduce gate fees for disposal as well. This will improved recovery practices and motivate a sustained change in waste management practise in future. In order to reduce the cost of construction material, reused and recycled construction waste is the best solution to dispose the waste materials in the construction industry. Secondly, reused and recycled is an economically viable option. Using reused and recycled, the waste materials on site will not be dumped indiscriminately and sent to incinerators of burnt on-site or sent to landfill sites. Contractors could just send the materials to recycling centres. From recycling of construction wastes, contractors could recoup their losses and make a healthy profit out of it. This method is already been used in the United States. In Malaysia, reused and recycled is still not commonly practise. Therefore, there is much potential to contribute on the market for recycled construction wastes. Therefore, our country not just cut down the landfill sites but also cut down a lot of expenses on construction material to construction industry. The construction industry produces substantial amount of waste, which is about four times of that produced in households thereby accounting for more than 50 per cent of the waste deposited in a typical landfill (Ferguson et al., 1995; Coventry and Guthrie, 1998). This means the rising of disposal costs and reductions in number of landfills that create a need to seek for other solutions to either reduce, recycle and reuse or providing a good material storage management for the material from being damage and lead to construction waste. Lastly, the contractors in every construction industry should be practising 3Rs Concept or provide proper training regarding on efficiency of the material storage management. This will hopefully to prevent losses in the construction industry because the amount of construction waste generated is equal to waste of money in the construction company. This research is carried out to investigate the best options to minimize or dispose the waste from the site in order to make the company gain profits. Research Methodology This research will be focus on the benefits of the construction waste management, the types of waste used to reuse or recycle and the method used to overcome the construction waste in order to minimize the construction waste in Malaysia construction industry. The stages of the research methodology can divided into 4 stages, which are: Stage 1 Literature Review and the Pilot Study Stage 2 The Technique of Data Collections Stage 3 The Result of Analysis and Findings Stage 4 The Conclusion and Recommendation of Data Analysis Stage 1 Literature Review and the Pilot Study The literature review is a critical and in depth evaluation of previous research. The literature review serves to demonstrate and more understanding and knowledge of theoretical and research issues related to research topic. In order to collect information in the literature review, the secondary sources is implement which included journal articles, books, newspapers, magazines, online sources, senior dissertation, etc. Therefore, a comprehensive of literature review regarding to the construction waste minimization in Malaysian construction industry is carry out. These will hopefully providing some useful information in carrying out the research topic in literature review. The literature review act as a guide to discovered more knowledge regarding to the research topic. Stage 2 The Technique of Data Collections Primary Source Primary source can be collected through case study, questionnaire and interview. These are the effective alternative solution that enables to collect adequate and solid information regarding to research topic. The questionnaire survey technique is chosen to collect the data. Questionnaire Questionnaire will be the primary data collection which was selected as survey method for this research. The data collection is based on the open-ended questionnaires will be given out 20-50 respondents to relevant person who has the experience and knowledge in construction waste management. The questionnaire was designed in several sections and categories, the questionnaires will be distribute to the construction industry companies located in city area of Kuala Lumpur. The target respondents to distribute the questionnaire are mainly focus on the person who has knowledge regarding to the types of waste used to reuse or recycle, the benefits of the construction waste management and the method to overcome the construction waste. Secondary Source Secondary source can be collected through journal articles and journal review. In this secondary source, carry out study as much journal articles as possible in order to understand and provide help on this research topic. Other than that, other secondary source in including books, newspapers, magazines, internet sources, senior dissertation will also be carried out to conduct this dissertation. The information that has been review or study must relate to the research topic in order to carry out this research efficiently. Stage 3 The Result of Analysis and Findings The data can be collected through surveying in questionnaire method. The structure of the questions is based on the research topic which is minimizing construction waste in the Malaysian construction industry. Approximate 20-50 sets of questions are send to the relevant respondents who has the experience and knowledge with the construction waste minimization. The respondents are mainly targeted on the project manager, specialists, professionals, etc. After the data of questionnaires has been collected and gathered, the analysis result will be analysed and present into bar charts, pie charts or histogram form with explanations in details regarding to the data collected. Form the data that had been collected, writing up of the content of the dissertation is used in this stage to write up the result of analysis and findings that cover the chapters proposed in every each of the following section. Stage 4 The Conclusion and Recommendation of Data Analysis In this stage, the overall result of the survey is combined and gathered, then come out with the conclusion of the data analysis. After result analyse of the data is taken, recommendation of the data analysis from the survey is suggested regarding to the construction waste minimization in Malaysia construction industry. The construction wastes minimization in Malaysian construction industry To identify the types of waste that can be used to reuse or recycle in construction industry To analyse the benefits of construction waste management in construction industry To give out recommendation on how to overcome the construction waste problem in construction industry Literature Reviews (Secondary source) STAGE 1 Technique of Data Collection (Primary source, Questionnaires) STAGE 2 The Result of Analysis and Findings A case study about the fire protection system in commercial building A set of question will be distribute to the commercial buildings users to dertermine theier knowledge about fire safety An interview would be carry out to the fire safety professionalSTAGE 3 Conclusion and Recommendation STAGE 4 Figure 1.1: The Flow Chart of the Research Methodology Summaries of Chapters Chapter 1: Introduction to the Research The Chapter 1 for the project and dissertation is introduction to the research. Under this chapter, the researcher needs to explain to the reader that the reason that choosing the dissertation title and briefly introduce the research title. The research goals for this research also one of the important parts to be included in this chapter. The aim, objectives and hypothesis to be tested for the research title should be clear before start. A research content is a basic requirement to be prepared before proceed to the next stage. This is to brief the whole process of dissertation to the reader before read the content. Chapter 2: Literature Review Literature review is to introduce the types of materials that can be reuse and recycle in Malaysian construction industry, the construction waste management that may lead benefits to the Malaysian construction industry and recommend on how the construction waste problem can be overcome in Malaysian construction industry. In this chapter, literature review will done by carried out studies on Articles from the internet, online sources, books and journals regarding to the construction waste in Malaysian construction industry, the types of particular waste material that can be used to reuse and recycle in order to minimize the waste in Malaysia and recommend some solution to overcome the problem regarding to construction waste. Chapter 3: Research Methodology In this chapter will explain about the research methodology used in order to carry out this research. This chapter consists of the scope of this chapter, the statement of the research aim, the rational of questionnaire, research samples and lastly the method of analysis. In the first stage, the principle of waste management that normally manage in Malaysian construction industry. The second stage will be introducing the benefits of waste management that may lead benefits to the Malaysian construction industry. After that, introduce the types of waste material that can be used to reuse and recycle and recommend the most effective ways to overcome the waste problem in Malaysian construction industry. In order to achieve effective and efficient feedback from the respondent, all the design questionnaire should met with all the research objectives. Chapter 4: The Result of Analysis and Findings In this chapter will analyse the result from the questionnaire that collected from the relevant respondents. The purpose of this chapter will analyse the data collected and to analyse the information that obtained to charts or histogram from the respondents regarding of that particular title. Chapter 5: Conclusions and Recommendations In this chapter will sum up the conclusion and recommendation regarding of the project and dissertation on this research topic. Base on the result that obtained, the researcher should write down the conclusion and recommendation on this research topic. This will conclude all the information obtained and summarise the major conclusion to briefly explain what this research topic is all about. 1.9 Summary As a conclusion, a brief introduction has been stated in this chapter regarding to the construction waste minimization in Malaysian construction industry. Besides that, background of construction waste in the industries is reviewed and come out with several factors such as reduce, reused, recycle and replace. Next, problem statement has been stated the problems that face in the current construction industries regarding to the waste, thus 4Rs Concept is implement to minimize the waste. Therefore, the aim and objectives is carried out to determine the research topic. Other than that, the scope of the study has also carried out to come out with the location that the researcher going to focus and what are the targeted respondents. Lastly, research methodology is carried out to determine the method used to collect the data such as primary and secondary sources. After the data collected, analysis of the result will be conducted to analyse the information obtained into charts and histogram. Chapter 2: Literature Review 2.1 Introduction In this chapter, literature review is going to carry out in depth study on the overview of the Malaysian Construction industry. After that, introduce the types of waste that normally generated in Malaysia and the method to overcome the construction waste from site in order to minimize the waste produce on site. The process of this is to investigate whether Malaysia construction industry has practise and carried out the 4R Concept in order to minimize the waste on site. 2.2 The overview of the Malaysian construction industry Figure 2.1: National GDP and Construction GDP of 2006 to 2009 In Figure 2.1 stated that the GDP has constantly increased from 2008 to 2009. This means that the economy is growing in Malaysia. Therefore, Malaysian construction projects are needed to give momentum to the economy to make firm on the Construction GDP. When the economy grows, the standard of living, opportunity for the jobs, economy will increase as well. Whenever things that has a good side, there will be also a bad side of it. The bad side is that as there are demands of developments in Malaysia, the construction wastes produced will also increase as well. The construction industry will be known as non-environmental friendly industry due to pollution of air, water, sound and land. Other than that, it will also cause natural disasters such as flooding, landslides and so on. This is mainly due to inappropriate construction management and Lack of concern for the environmental consequences of large development projects. It is believed that the GDP has increase constantly. This shows that the standard of living, opportunity for the jobs, economy is increasing which mean waste generate by the Malaysian construction industry will be also increasing that may lead to pollution such as noise, air, water and land. This may cause to natural disaster such as landslides and flooding. Most of the developed countries such as Kuala Lumpur, they did not concern about the waste that produced to the environment and they just concern about the profit they are going to earn after the project is done. The construction industry in our country is fast becoming a big waste generator. The extensive building and infrastructure development projects have led to a huge increase of construction and demolition waste recently. With that in mind, the government introduced EIA (Environmental Impact Assessment) in 1987 within the framework of the Environmental Quality Act (EQA). Environmental impact assessment (HA) is a legal measure to curb environmental pollution and ecological destruction at the source Environmental review of projects prevents not only environmental degradation, but also construction errors and faulty economic analysis (Yusoff, 2010). In developed country such as United States, the construction industry has already produced tones and tones of construction waste on site. Whereas, in under develop country such as Kuala Lumpur, Malaysia. It is expected that numerous numbers of wastes is going to produce in the Malaysia construction industry. The waste produced in Malaysia will be more than United Stage due to there is more development on-going that cause waste definitely. Recently, the development of building and infrastructures project generates most of the waste due to hacking, dismantling, repairing work. On the other hand, the government also introduce the Environmental Impact Assessment. Environmental impact assessment is a legal measure to stop environmental pollution and ecological destruction at the source Environmental review of projects. It is not just minimizing the waste that generated in Malaysian construction industry but also environmental degradation. According to Ibrahim (2010) has stated that the construction materials wastage has shown that the costs of materials have been exceeded 50 percent of the construction cost, depending on the type of construction. The main reasons of causing such material wastage due to poor setting out error, workmanship, ordering of materials not meeting specifications and requirement, excessive use of materials, breakage in poor handling of materials and improper planning of storage (Ibrahim, 2010). This shows that in the construction industry, the percentage of the construction waste produced consist of very high percentage in Malaysia. Therefore it is time for everyone to take into consideration of implementing several ways to minimize the construction waste on site. Some waste is unavoidable even under perfect conditions of design and construction. But excessive waste is common in the construction process and has received lack consideration by contractors or the industry. The waste levels in Malaysia is considerably high and from the Malaysia Environmental Quality Report 2005 we may find that waste may be generated and treated in many forms. Based on notification received by the Department of Environment (DOE), a total of 548,916.11 metric tonnes of scheduled wastes were generated in 2005 as compared to 469,584.07 metric tonnes in 2004 (Teoh Su Ping, 2009). It is surprisingly that the construction material turned up to be construction waste rapidly and gradually increasing from 2004 to 2005. It is just within one year, the waste that generated has gone up rapidly and the volume of the waste is calculated in metric tonnes of wastes which mean the production of waste is very serious in Malaysia. There is a lot of opportunity to improve on waste minimization in Malaysia. The breakdown according to waste categories and industry types are given in (Figure 2.2 and Figure 2.3 respectively). Of the total wastes produced; 8s5,734.92 metric tonnes (15.6%) were treated and disposed at Kualiti Alam Sdn. Bhd., 8,423.26 metric tonnes (1.5%) were treated and disposed at Trinekens (Sarawak) Sdn. Bhd., 17,650.01 metric tonnes (3.2%) of clinical wastes were incinerated at licensed off-site facilities, 5,224.00 metric tonnes (1.0%) were exported for recovery purposes, 149,569.99 metric tonnes (27.2%) of scheduled wastes were recovered at off-site facilities, an estimated 120,345.25 metric tonnes (21.9%) were treated on-site and 161,968.68 metric tonnes (29.5%) were stored onsite at waste generators premises. Six land farms and 16 on-site waste incinerators had been licensed by DOE to allow for on-site treatment and incineration respectively. (Malaysia environmental quality report, 2005). Figure 2.2 DOE: Quality of Scheduled Waste Generated by Category, 2005 (Sources from Malaysia environmental quality report, 2005) Figure 2.3 DOE: Quality of Scheduled Waste Generated by Industry, 2005 (Sources from Malaysia environmental quality report, 2005) 2.3 The types of waste produced in Malaysia There are various waste generated in Malaysia industry. The waste can be differentiating as following: Construction and demolition waste Commercial and industrial waste Domestic waste Special waste In this research, it is mainly focus on construction and demolition waste that generated in Malaysian construction industry. The construction and demolition waste is accounted as the second highest in Malaysia. Although construction and demolition waste is not the highest waste that produced in Malaysia but construction and demolition is consider quite high in Malaysia. Figure 2.4 Types of waste produced in Malaysia 2.3.1 Construction and Demolition waste The construction industry uses a wide of material including lumber or wood, concrete, aggregate, drywall, masonry products, plastic and metal products. In addition, hazardous materials such as paints, solvents, and adhesive are used. Many of these materials eventually become wastes. Typically, up to 10 percent of the materials delivered to a construction site become waste (Magdich, P. 1995). According to Magdich (1995), it is understandable that the most of the material used in construction industries are normally wood, concrete, aggregate, metal and so on. The construction waste defines as most of these materials only uses 90 percent in the construction and the rest of the 10 percent will be end up wastage on site. The demolition waste defines as waste that generate from the demolition work of the buildings or structures. The component of the construction and demolition wastes differ mainly depend on the mature of the project or activities involved. Table 2.1 shows the major components of the Construction and Demolition wastes. Construction waste Demolition waste Dimension lumber Dimension lumber Plywood Plywood Metals Asphalt Concrete / Masonry Concrete / Masonry Fibreglass Drywall Soil and land-clearing waste Appliances Foam insulation Plastics Hazardous waste (solvent / Oils) Carpet Others Others Table 2.1: Major Component of Construction and Demolition wastes (Source from Magdich.P.1995) Construction waste Percent (%) By Volume Dimension lumber 25 Gypsum Wallboard 15 Masonry and Tile 12 Cardboard 10 Manufactured Wood 10 Asphalt 6 Other Wastes 5 Fibreglass 5 Other Packaging 4 Metal 4 Plastic and Foam 4 Total 100The estimated composition of Construction wastes in Malaysia is shown in below Table 2.2 and 2.3. Table 2.2: Estimated Composition of Construction waste in Malaysia (Source from Magdich, P. 1995) Demolition waste Percent (%) By Volume Wood Products 33 Masonry and Tile 13 Concrete 53 Others 1 Total 100 Table 2.3: Estimated Composition of Demolition waste in Malaysia (Source from Magdich, P. 1995) 2.4 The classification of the construction waste In construction industry, the waste can be produced in anytime and anyplace on site or off site. There are great possibility of the material waste may be arise when deliveries to site is inappropriate handling or material on sites have been idling for too long. This means the wastes can be occurred in any moment and in all stages of constructing the projects. Therefore, material should be handling appropriately, mov

Essay --

The human condition describes the unique features of a human being; it separates us and at the same time relates us to other living creatures. In this essay I will study paintings that translate human emotion, body language and facial expression into paint, how moods have been communicated by the human face and the artist who knew how to do it the best. The idea of relating the human condition to art came to me when I started studying Edvard Munch and his history of isolation and darkness. I wanted to know why so many artists like him were somewhat disturbed not necessarily in a negative way, which led them to produce and what influenced them to create something different. The Mona Lisa 1503-1519 by Leonardo Da Vinci (Fig 1), The Scream 1893 by Edvard Munch (Fig 2) and the Weeping Woman with Handkerchief 1937 by Pablo Picasso (Fig 3) are some of the most recognizable pieces of art in the world. Is this owing to the fame of their maker or curiosity of the human mind or is it the story behind these paintings that make them famous? Even in today’s world pictures of the human body and the human face dominate everything we look at. It is no coincidence that many paintings have been overstated or been painted in a misleading way, they are painted in a way to exaggerate human emotion. The human form has obsessed the world’s greatest artist and over thousands of years humans have recreated the human form in art. Is it true to say that we as humans are somewhat obsessed by ourselves and what we portray to others or is it more unconscious and what surrounds us, our environs, the events of our lives, that affect the emotions we contribute. The Mona Lisa, has been a cultural icon for hundreds of years, this painting was even stolen on 21st ... ...cation, satisfying our curiosity, exploring isolation, depression and death. There is no limit to which art has influenced every generation, from product labels to the way we design our homes, art affects us in ways we may not even notice. Art has affected the way we look at ourselves and the emotions we experience as human beings. In the same way our lives has affected art, and we can see how a visual representation of our inner beings can be expressed. I feel as a graphic artist today, I am strongly influenced by technology and software whereas artist before my time were influenced strongly by their surroundings, the events of their time and the influences of their individual lives. They had a unique ability to express through the subjects of their paintings, vivid emotions and were each able to influence and develop groundbreaking techniques in through their art.

Character Situations in One Day in the Life of Ivan Denisovich :: One Day in the Life of Ivan Denisovich Essays

Character Situations in One Day in the Life of Ivan Denisovich In One Day in the Life of Ivan Denisovich, Aleksandr Solzhenitsyn creates many characters that are memorable to the reader because of both their personal situations and their responses to those situations. Through characters such as Ivan Shukhov Denisovich, Fetyukov, Aloyska the Baptist, and the two Estonians, Solzhenitsyn explores the varied reactions of the characters and the effect of these reactions on other characters' perceptions of them. Ivan Shukhov Denisovich is the protagonist of this novel. He is the character about whom the reader is told the most. The reader is told that Denisovich has had several serious health problems, has been imprisoned for nearly ten years, and is a skilled laborer. Through conversations and actions it is learned that Shukhov, though not the highest ranking member of the prisoner group, is respected and well liked. His fellow prisoners care enough about him to watch his food for him when he is not present promptly at mealtimes and to give him the occasional drag off a cigarette. Much of this respect has to do with his attitude. Shukhov is willing to do many things for his fellow prisoners and does more than his share of the work. "He faces his situation positively," and tries to make use of any opportunity to assist the group as a whole (Depoli 1). The two Estonians are similar to Shukhov in many ways. They try to look at their situation in a positive light. They are brotherly and share everything to help make life a little bit better for each other. They cling together "as though neither would have air enough to breathe without the other," and they are respected for this devotion to each other (Solzhenitsyn 44). At one point Shukhov states that he has met many Estonians, including these two, "and never run across a bad one" (44). Because the two men try to work together, they are more highly thought of among the work gang than is someone like Fetyukov. Fetyukov is the scavenger. Seeking only to better his own situation, he is shunned by the other members of the group. He is referred to as a scoundrel and stoops to using odds and ends tossed away by other prisoners because "he got no help from anywhere" (45). Fetyukov is looked down upon by almost everyone in the group because of his selfishness and unwillingness to work. Character Situations in One Day in the Life of Ivan Denisovich :: One Day in the Life of Ivan Denisovich Essays Character Situations in One Day in the Life of Ivan Denisovich In One Day in the Life of Ivan Denisovich, Aleksandr Solzhenitsyn creates many characters that are memorable to the reader because of both their personal situations and their responses to those situations. Through characters such as Ivan Shukhov Denisovich, Fetyukov, Aloyska the Baptist, and the two Estonians, Solzhenitsyn explores the varied reactions of the characters and the effect of these reactions on other characters' perceptions of them. Ivan Shukhov Denisovich is the protagonist of this novel. He is the character about whom the reader is told the most. The reader is told that Denisovich has had several serious health problems, has been imprisoned for nearly ten years, and is a skilled laborer. Through conversations and actions it is learned that Shukhov, though not the highest ranking member of the prisoner group, is respected and well liked. His fellow prisoners care enough about him to watch his food for him when he is not present promptly at mealtimes and to give him the occasional drag off a cigarette. Much of this respect has to do with his attitude. Shukhov is willing to do many things for his fellow prisoners and does more than his share of the work. "He faces his situation positively," and tries to make use of any opportunity to assist the group as a whole (Depoli 1). The two Estonians are similar to Shukhov in many ways. They try to look at their situation in a positive light. They are brotherly and share everything to help make life a little bit better for each other. They cling together "as though neither would have air enough to breathe without the other," and they are respected for this devotion to each other (Solzhenitsyn 44). At one point Shukhov states that he has met many Estonians, including these two, "and never run across a bad one" (44). Because the two men try to work together, they are more highly thought of among the work gang than is someone like Fetyukov. Fetyukov is the scavenger. Seeking only to better his own situation, he is shunned by the other members of the group. He is referred to as a scoundrel and stoops to using odds and ends tossed away by other prisoners because "he got no help from anywhere" (45). Fetyukov is looked down upon by almost everyone in the group because of his selfishness and unwillingness to work.

Domestic Violence: Why Do Women Stay? Essay -- Violence Against Women E

What is battering? Why do men batter? Why do women stay? These are all questions that I will answer. I will also offer insight into the minds of victims that may help give a better understanding to the devastating cycle that hides behind the doors of many homes today that is known as Domestic Violence. What is battering? Battering is a pattern of behavior that is used to establish power and control over another person. This control can be obtained through many different avenues. Minimizing, making light of the victims concerns, shifting responsibility and laying blame. Isolation, controlling what the victim does, reads and limiting outside involvement all together, even from family. Intimidation, causing the victim to feel afraid by using looks, gestures, or actions, such as demonstrating violence in her presence. Emotional Abuse, putting the victim down, calling her names, convincing and making her believe she’s crazy, humiliating, depriving her of sleep and playing mind games. Why do men batter? Battering begins and continues because violence is an effective method for gaining and keeping control over another person. Batterer’s usually do not suffer consequences for their behavior, which encourages them to keep up their behavior. They get a sense of security when they have control that makes them feel better about themselves. Some of the characteristics of batterer’s include men that see women as property, they have low self- esteem, they don’t take blame for their behavior, and they appear to be very charming and often are seen as a â€Å"nice guy† to outsiders looking in. They often have traits such as extreme jealousy, possessiveness, unpredictable behavior and a bad temper. "Why do women stay in violent relationships?" is generally answered with a victim-blaming attitude of abuse. They are often accused of having no character or they must like or need bad treatment, otherwise they would leave. Others may be told that they "love too much" or have "low self-esteem." Common sense would probably have most rational people thinking in this way. The truth is that no one enjoys being abused, no matter what kind of emotional state or self-image they may have. Some of the emotions that I experienced in this kind of relationship are isolation, paranoia, shame and embarrassment. As a victim of abuse, I, like many victims, didn’t rea... ...feelings to hopefully numb the pain. Yet, I needed to remember the pain in order to keep my strength to refrain from going back to my husband. Victims go back to their abuser an average of eight times, this is due to the dependency and the feeling that you can’t live without your abuser, which is a belief that is tactfully instilled by the abuser and learned and accepted by the victim. Domestic violence is horrifying, confusing, and disorienting to say the least. With limited support from friends and family and a society that seemingly supports abuse, or rather, punishes victims for leaving their abusers. We, as a whole, ask that famous question, â€Å"Why does she stay?† She stays because there isn’t a way out. Work Cited: 1. Mason, Miles. â€Å"The ABC’s of Divorce† Divorce Source. www.divorcesource.com/TN/ARTICLES/mason1.html 2. Fischer, Kay-Laurel and McGrane, Michael F. Moving Beyond. Saint Paul, MN; Amherst H. Wilder Foundation, 1997. 3. Brown, Cathy. Personal Interview. November 17, 2004. 4. McGee, Susan. Survivor’s Handbook for Battered Women. August 29, 2003.

Machiavelli

In the beginning of The Prince, Machiavelli outlines the different types of principalities which constitute all forms of government.   He then goes on to give advice on how a competent ruler would go about keeping a stronghold in the principality he had just conquered.   Although perhaps not as blatant as other political leaders’ attempts at gaining control after an invasion of a country, George Bush, taking action in 2003, decided to firmly plant an America influence in Iraq. â€Å"The Decider,† as the President recently referred to himself, chose a path which has clear parallels to situations outlined in The Prince.   Within the pages of The Prince, Machiavelli has given much advice as to how to deal with the current situation in which the President now finds himself.   Leaving out ethical consideration of the actions our President has taken and must take in the future, this paper will explore the relationship between the teachings found in The Prince and the current situation in Iraq and attempt to answer the question of what advice Machiavelli would give to President Bush to ease his current situation. In the beginning of The Prince, Machiavelli claims that all governments are either republics or principalities.   As he has already laid out what constitutes a republic, The Prince is concerned with only principalities.   As he explains, there are three different types of principalities; hereditary, new, and mixed. A hereditary principality is the sort that is passed from ruler to ruler in the same family.   It is the typical monarchial relationship in which a king, once no longer able to rule, passes his kingdom over to the next in line, usually his son.   New principalities are entirely new territories to be ruled over, and mixed principalities are new additions to existing territories.   It is this last kind of principality that this paper will be concerned with as it is most readily illustrated with the current situation in Iraq. To understand the relationship between Machiavelli’s ideas and what the Bush administration is currently involved in in the war there, it is necessary to understand the recent history of Iraq. Iraq was formed from three former Ottoman regions; Basra, Baghdad, and Mosul.  Ã‚   It was given to the United Kingdom at the end of World War I as a mandate.   The United Kingdom granted Iraq independence in 1932 but invaded in 1941 when it seemed that the government there was threatening European oil supplies.   The U.K then occupied the country for several years and installed a monarchy to rule the region. This monarchy lasted until a coup d’etat led by the Iraqi army overthrew it in 1958.   After this government was itself overthrown, the Iraqi Ba’ath party gained control and out of this rose Saddam Hussein.   Hussein ruled Iraq until removed from power by the United States in 2003.   (Wikipedia 2006) Although perhaps in the eyes of Hussein, Iraq could be considered a monarchy, it was more often considered a dictatorship.   And because when the United States invaded Iraq they were not invading a new territory, Iraq as a principality would, by Machiavellian standards, be considered not a hereditary or new principality, but mixed.   It is these sorts of principalities that, in Machiavelli’s words, â€Å"†¦are the ones that present problems.† Aside from the hereditary principalities, in which the people of the territory do not, as evidenced by their loyalty to the King’s family, mind the change in power, a mixed principality, because the people have been under the rule of one man (as in the case of Iraq), will not take well to the new ruler unless their situation improves.   Machiavelli’s musings on human nature bring out the idea that all people are generally looking out for themselves and those close to them. They are generally indifferent to politics when things are going well for themselves.   For this reason, if the people’s situation improves even a small amount and provides them the feeling of safety and security, it will not really matter to them who is in control.   As evidenced by the daily insurgent attacks, kidnappings and suicide bombings, President Bush has not created a feeling of security for the people of Iraq.   Is it any wonder that the vast majority of the Iraqi’s do not want us there?   President Bush has failed to accomplish even this first goal of competent rule laid out by Machiavelli. In The Prince, Machiavelli uses the analogy of rulers being like foxes and lions to prove a point about what constitutes a competent ruler. He mentions this in Chapter Eighteen: How Rulers Are to Keep Their Word.   As he states, â€Å"Everybody recognizes how praiseworthy it is for a ruler to keep his world and to live a life of integrity, without relying on craftiness.   Nevertheless, we see that in practice†¦ those rulers who have not thought it important to keep their word have achieved great things†¦Ã¢â‚¬  For this reason, Machiavelli believes it important to be able to rule and fight in two ways.   The first, the way men fight; by the rules.   The second is the way animals fight; no holds barred.   â€Å"Because you cannot always win when you respect the rules, you must be prepared to break them.   A ruler needs to know how to be both an animal and a man.† In Machiavelli’s view, because a ruler must at times display â€Å"beastly† qualities, it is important to know how to act like specific animals, namely, a lion and a fox.   The lion is powerful, and runs over his enemies with great mite, but has the disadvantage of not being able to avoid traps.   The fox, on the other hand, has the cunning to avoid those traps.   So it is important for the ruler to be able to act like both animals and to know when the situation calls for either brute strength, or quiet cunning. Although many people often make fun of the President, regarding him as not too bright, he did sell a war to the American people and the world based on lies.   As recently reported by Reuters, the White House had been informed by the CIA six months previous to the invasion of Iraq that there were no weapons of mass destruction.   This, along with countless other officials and documents have shown that the Bush administration knew what all of us know now; that Iraq was in no way the threat they were perceived to be. Of course, there was no way for him at the time to know that the world would find out that he was not telling to truth and if there was, maybe he would not have used the rationale of weapons of mass destruction but found another way to get enough support to invade Iraq.   Nevertheless, he was cunning enough to know when to use fear and manipulation to rally the people behind him and achieved his aims with the help of many countries. In Machiavelli’s time, there would not have been governmental leaks to the extent that we have today, and anyone courageous enough to speak out about ruling governments were more than likely going to be killed.   If Bush were ruling with circumstances similar to what they were in Italy in the time of Machiavelli, perhaps he would have been more successful. However, now that Bush finds himself in the position that he is in, the question could be asked what advice might Machiavelli give to our President.   The answer to this question lies in chapter five of The Prince: How You Should Govern Cities or Kingdoms That, Before You Acquired Them, Lived Under Their Own Laws.   As Machiavelli explains, â€Å"When the states one acquires by conquest are accustomed to living under their own laws and in freedom, there are three policies one can follow in order to hold on to them.†Ã‚   Although it could be debated whether Iraq was â€Å"free† the overall meaning of Machiavelli still applies. â€Å"The first is to lay them to waste.†Ã‚   With the advent of the international criminal court and the necessity of keeping the peace and favor of ones allies, President Bush could not view this first option as possible.   â€Å"The second is to go and live there in person.†Ã‚   I highly doubt President Bush has, or ever will consider such a measure. And, â€Å"The third is to let them continue to live under their own laws, make them pay you, and create there an administrative and political elite who will remain loyal to you.† This third option is the one the Bush administration is following.   Ã‚  Although the Iraqi’s are not paying taxes directly to the United States, once the infrastructure gets up and running again, I am certain we will take our payment in the form of oil. If someone from old Italy were familiar with Machiavelli and his works and were alive today, they would see much Machiavellian inspiration in the governmental tactics of the Bush administration.   Whether President Bush is aware of it or not, he is giving us a first hand account of what happens when Machiavellian principles are followed.   The interesting fact is that it seems these principles would only work today if the circumstances were just right. Nevertheless, many of Bush’s detractors would probably like to see him carry certain of Machiavelli’s ideas to a different level, namely the second option of ruling a newly acquired kingdom; move there. Works Cited Iraq. Retrieved April 22, 2006, from Wikipedia Web site: http://en.wikipedia.org/wiki/Iraq Reuters, (2006, April 22). CIA Warned Bush of No Weapons in Iraq. Retrieved April 22, 2006 Wootton, David (Ed.). (1995). The Prince. Indianapolis, IN: Hackett Publishing Company.